The ad focuses on an important issue- work-life balance. Apart from showing how important it is for both men and women to achieve work-life balance, the ad also shows them in non-stereotypical contexts - a man taking care of his daughter while working from home and a working woman bonding with her friends. More importantly, the presentation is simple and the message is conveyed in a matter of fact, natural fashion.
It is interesting to note that Boman Irani is shown as a hands-on father and a caring partner, which is not portrayed that often in ads. Yet, the ad projects him as the protector and provider, even though the woman is shown as an accomplished woman busy working on a computer. The woman is shown as having no voice or choice in decision making regarding the financial security of the family.
Jagran New Media's chief executive officer outlined strategies for digital publishers to engage with Gen Z and millennials authentically, stressing the importance of trust and credibility in building a successful brand