Conversational AI agency Versa has announced its entry to India through a joint venture with Mogaé Consultants. The agency will launch in India on Diwali day (14 November).
Based in Australia, Versa also has operations in the USA and Singapore.
Versa India will be a 50/50 joint venture between Versa and Mogaé Consultants, owned by Sandeep Goyal and Tanya Goyal.
Sandeep Goyal has been a past president of Rediffusion, ex-group CEO at Zee Telefilms and former founder chairman of Dentsu India. Tanya Goyal has been a six-term member of the Governing Council of the Advertising Agencies Association of India (AAAI) and was executive director of Dentsu India. Mogaé Consultants was the India JV partner of Dentsu Inc. from 2003 to 2011.
Tanya Goyal will be Versa India’s chairperson. The venture will utilise Versa’s resources from Australia, the US and Singapore to complement its own Indian-based resources, sales team and P&L capabilities. A management team has been put in place in Mumbai and Delhi.
Kath Blackham, global CEO, Versa, said, "Perhaps some tech companies in India already have the experience to build platforms such as websites, chatbots and apps but few have expertise in conversational strategy and design. We will leverage our established relationships with Amazon, Microsoft and Google to improve customer experience and make lives better by giving the Indian community access on voice to information they traditionally would not have had.
This partnership will give our Australian operation access to a much bigger market, including the ability to trial projects at scale. We look forward to working with Mogaé’s experienced team to support our global clients and partners.”
Tanya Goyal added, “Versa India will focus on creating conversational experiences that help streamline customer experiences and in developing solutions such as contact centre AI bots, websites and apps that have a foundation of conversational AI built in. We will be working closely with big brands in India to help them realise the potential of conversational AI and voice and how they can best infuse the power of voice within their organisation. It is an exciting time for voice and conversational AI in India, and we look forward to helping established and well-known Indian brands embrace these emerging technologies for the Indian market.”