Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 16, 2009
Coca Cola urges consumers to ‘Open Happiness’
After leveraging the ‘cricket’ platform in its first “Open Happiness” communication initiative featuring Gautam Gambhir just before the onset of summer, Coca-Cola has unveiled the second wave of communication, this time featuring Aamir Khan. The campaign has been designed around the theme of the passion of movies amongst consumers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Awards
Aug 08, 2025
Prasoon Joshi joins IAA Leadership’s Hall of Fame
Advertising
Feb 25, 2009
Coca Cola opens happiness globally
Just Published
Marketing
6 hours ago
Globant's Gut Network to house all marketing ...
The technology company is also opening two new international offices for the agency.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
6 hours ago
Why AI cannot yet solve advertising’s measurement ...
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
Advertising
6 hours ago
Meet the new director of Spikes Asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
Advertising
6 hours ago
Why Shah Rukh Khan still rules India’s brand ...
From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?
