Campaign India Team
Feb 25, 2009

Coca Cola opens happiness globally

Coca Cola has unveiled its global campaign for 2009, ‘Open Happiness’ in India. The communication invites people to pause, enjoy a bottle of Coca-Cola, while taking in life's simple pleasures. ‘Coca-Cola Open Happiness’ is designed to serve as the platform for all integrated marketing initiatives for brand Coca-Cola globally. The first in the series leverages the passion of cricket amongst the Indian youth by featuring cricketer Gautam Gambhir.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

17 hours ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

18 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

18 hours ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

18 hours ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.