Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jan 28, 2015
Close up: 'There is much to discover in human frailty'
Joy Mohanty, national creative director, Publicis Capital, speaks about the 'stumble', the 'almost-indulgent' advertising, being slaves of classification and more
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Opinion
44 minutes ago
Brands must back women’s sport’s future, not just fame
The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before medals, fame and full stadiums arrive.
Awards
13 hours ago
CIDCA 2025: The Jury Has Spoken (Once), and They're ...
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
Advertising
20 hours ago
Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Marketing
21 hours ago
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
