Campaign India Team
Jun 01, 2017

CIDCA 2017: Mindshare is Agency of the Year

HUL, Star Plus share Client of the Year accolade

CIDCA 2017: Mindshare is Agency of the Year
Mindshare won the Agency of the Year title at the 2017 edition of the Campaign India Digital Crest Awards (CIDCA). The awards were hosted in Mumbai on 31 May. 
 
The agency won six Bronze, three Silver and three Golds. 
 
The Gold wins came for 'Selfie with Salman' for Active Wheel in the 'Experiential' category, 'Change the Rhyme' for Dove in the 'Use of social media in a campaign' category. The agency also shared a Gold with Sparkt for its work for Star Plus' 'Nayi Soch' campaign in the 'Integrated' category.
 
HUL, a joint winner of the client of the year title from 2016, shared the accolade this year with Star Plus. 
 
Sparkt was the only agency to bag a Grand Prix. The win came for the 'Nayi Soch' campaign for Star Plus in the 'Online Marketing' category. The entry also won Gold in the same category. Along with the shared Gold for same campaign with Mindshare in the 'Integrated' category, the agency also bagged a Silver.
 
Tonic Media bagged four Golds and a Silver. The Gold wins came for 'Gateway to Celebs - Building a Entertainment Brand via Facebook Videos' for Sony TV in the 'Long-term Strategy' category; 'AXN Show Addicts' for AXN in the 'Loyalty' category; 'MAX2 Timeless Awards -The First ever User Driven Digital Awards' in the 'Digital Craft - Best Use of Design and Navigation' category and for work done on Aditya Birla Group in the 'Mobile Display' category. The agency also won a Silver.
 
Dentsu Webchutney won a Gold, two Silvers and two Bronze metals. The Gold win was for 'Big Billion Hunt 2.0' for Flipkart in the Advergaming category. 
 
Isobar bagged one Gold, two Silvers and Bronze. The Gold win was for 'Maruti Alto - Your First Car on Google Maps' in the 'Media innovation' category.
 
Magnon Group won a Gold and two Silvers. The Gold win came for 'HP Printer Dynamic Banner' for Hewlett Packard in the 'Display' category.
 
WATConsult bagged Gold, Silver and two Bronze metals. The Gold win came for 'Mobile Asana' for 'Bajaj Allianz General Insurance' in the 'Mobile - Integrated' category. 
 
Performics bagged a Gold and Silver. The Gold win came for 'Hotels.com Summer Sale Campaign' in the 'Mobile - Display' category.
 
Harper Collins and Happy Mcgarrybowen bagged a Gold and Bronze each. Harper Collins' Gold win was for 'HarperCollins India 25' in the 'Online Video - Short form (180 seconds or less)' category. The latter's Gold win came for 'Ola - Give Way. Give Life' in the 'Social cause - Social cause supported by a corporate/brand' category.
 
FoxyMoron also bagged a Gold and Bronze. The Gold win was for 'The Fit Me Tool' for Maybelline New York in the 'e-Commerce Omni-channel strategy' category. 
 
Arm Worldwide was among the agencies to bag a Gold. The win came for '#TeaForTrump - Trumping Donald Trump' for TE-A-ME in the 'Viral marketing campaign' category.
 
Indigo Systems and Technology Consulting's Gold win came for 'Vkaao: India's First On-Demand Theatre Platform' in the 'Apps - Mobile Apps' category. 
 
Red Fuse Communications also won Gold. The win came for 'Pocket Dentist' for Colgate in the 'Digital Strategy' category.
 
As did The 120 Media Collective. The agency's entry 'The Tata Racemo launch' in the 'Digital Craft - Best Writing' category.
 
View the agency tally:
 
Agency Bronze (5 points) Silver (10 points) Gold (20 points) Grand Prix (30 points) Total
Arm Worldwide     1   20
Breathless Films 1       5
Dentsu Webchutney 2 2 1   50
Digital Republik   1     10
FoxyMoron 1   1   25
Goodfellas. Studio   1     10
Grapes Digital   1     10
GroupM Media   1     10
Happy mcgarrybowen 1   1   25
Harper Collins 1   1   25
HDFC Ergo General Insurance 1       5
Hungama Digital Services   1     10
Indigo Systems and Technology Consulting     1   20
Innocean Worldwide 1       5
Interactive Avenues 6 1     40
Isobar 1 2 1   45
Jack & Jones   1     10
Madison Communications 1       5
Madison Media   2     20
Magnon Group   2 1   40
MEC 1       5
Mindshare 6 3 3   120
MRM McCann 1       5
OMD 1       5
Performics   1 1   30
PHD India 1 1     25
Pulp Strategy Communications   1     10
Raymond 1       5
Red Fuse Communications     1   20
SeeOn   1     10
Sideways Consulting 2       10
Sparkt   1 2 1 80
Teen Bandar 1       5
The 120 Media Collective     1   20
Tonic Media   1 4   90
Viacom18   1     10
Vidooly Media 1       5
WATConsult 2 1 1   40
ZIRCA Digital Solutions   1     10

Winners by category

 

 

 

<table border="1" "="" cellpadding="0" cellspacing="0" style="width:750px;" width="750">

Metal Entry Category Entry Title Entrant Company Brand Silver Advergaming #BaarishKoAaneDo - Using personalized Gaming experience to drive Awareness Tonic Media Apex Ultima Protek Gold Advergaming Big Billion Hunt 2.0 Dentsu Webchutney Flipkart Silver Apps - Mobile Apps Our Hearts beat as One! Mindshare India Kwality Walls Cornetto Gold Apps - Mobile Apps Vkaao: India's First On-Demand Theatre Platform Indigo systems and technology consulting private limited Vkaao Bronze Apps - Mobile Apps HDFC ERGO - IPO on Apple Watch HDFC ERGO General Insurance Company Limited HDFC ERGO General Insurance Company Limited Silver Augmented Reality Motu Patlu King Of Kings Viacom 18 Media Private Limited Nickelodeon Bronze Content Community Empowering farmers to #SowTheFuture Interactive Avenues Mahindra Tractors Silver Content Community Don't Hold Back JACK & JONES JACK & JONES Bronze Content Community Harper Broadcast HarperCollins India HarperCollins India Gold Digital Craft - Best Use of Design and Navigation MAX2 Timeless Awards -The First ever User Driven Digital Awards Tonic Media Sony MAX 2 Silver Digital Craft - Best Use of Design and Navigation Live Young, Live Free App Hungama Digital Services Live Young, Live Free Silver Digital Craft - Best Writing HDFC Life ZIRCA Digital Solutions Pvt Ltd. HDFC Life Gold Digital Craft - Best Writing The Tata Racemo launch! The 120 Media Collective TAMO Racemo Silver Digital Strategy talentrack magnon group talentrack gold Digital Strategy Pocket Dentist Red Fuse Communications Colgate Bronze Digital Strategy #CanDo Teen Bandar Enable Travel Bronze Digital Strategy Unlocking the Athlete in Every Woman MINDSHARE NIKE Silver Display Feel the Greens Madison Media Godrej Greens Gold Display HP PRINTER DYNAMIC BANNER Magnon eg+ Hewlett Packard Bronze Display Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto Gold e-Commerce Omni-channel strategy The Fit Me Tool FoxyMoron Maybelline New York Silver Experiential #ignis - Twitter- Fetti Machine Grapes Digital Pvt. Ltd. Maruti Suzuki Ignis Bronze Experiential Our Hearts beat as One! Mindshare India Kwality Walls Cornetto Gold Experiential Selfie with Salman! Mindshare Active Wheel Bronze Experiential Bro’ster Dentsu Webchutney Morning Fresh Bronze Intergrated IDFC - Angoota Uthao Interactive Avenues IDFC Bank Silver Intergrated INDIA’S FIRST CONSUMER SOURCED NETWORK Group M Media Pvt Ltd - Team Airtel Bharti Airtel Gold Intergrated Nayi Soch Sparkt and Mindshare Star Plus Silver Intergrated Celebrate Life Mindshare Pvt. Ltd SBI Life Gold Long-term Strategy Gateway to Celebs - Building a Entertainment Brand via Facebook Videos Tonic Media Sony TV Silver Long-term Strategy Mahindra Voice Engine Optimization Sparkt Private Limited Mahindra Mutual Fund Gold Loyalty AXN Show Addicts Tonic Media AXN India Bronze Media innovation Big Billion Hunt 2.0 Dentsu Webchutney Flipkart Bronze Media innovation Look it’s a car…it’s an emoji…it’s the Nissan GT-R OMD GT-R Bronze Media innovation Maybelline New York’s Facebook Chat Bot FoxyMoron Maybelline New York Gold Media innovation Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto Bronze Media innovation The World's First Vanishing Email Sideways Consulting Imagica Gold Mobile - Display How to Unlock Big Ideas on Mobile Display via Hologram Tonic Media Aditya Birla Group Silver Mobile - Display Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto Gold Mobile - Display Hotels.com Summer Sale Campaign Performics Hotels.com Gold Mobile - Integrated Mobile Asana WATConsult Bajaj Allianz General Insurance Bronze Mobile - Integrated Flaunt to Feed WATConsult Godrej Microwaves Bronze Mobile - SMS When SMS 2.0 provided Maximum Vishwas, Maximum Bachat MEC - GroupM Aquasure Silver Mobile - Voice-Based Angrezi Mobile Pathshala Madison Media Nihar Shanti Amla Silver Mobile - Voice-Based A branded call-prompt missed call to win hearts PHD India Horlicks Silver Online Commerce Campaign - Customer engagement Big Billion Hunt 2.0 Dentsu Webchutney Flipkart Silver Online marketing talentrack magnon group talentrack Bronze Online marketing The Young SUV- Sales campaign Interactive Avenues KUV 100 Grand Prix Online marketing Nayi Soch Sparkt Private Limited Star Plus Gold Online marketing Nayi Soch - Womens Day Sparkt Private Limited Star Plus Bronze Online marketing Ola - Drunk Tweets Happy mcgarrybowen Ola Silver Online Video - Long form (Over 180 seconds) Vicks - Generations Of Care SeeOn Vicks Bronze Online Video - Long form (Over 180 seconds) A webisode series that touches a million hearts Madison Communications Asian Paints Bronze Online Video - Long form (Over 180 seconds) Bajaj V - The Invincible Indians Mindshare India Pvt. Ltd Bajaj V Silver Online Video - Short form (180 seconds or less) #TakeOnTax GoodFellas.Studio UTI Mutual Funds Gold Online Video - Short form (180 seconds or less) HarperCollins India 25 HarperCollins India HarperCollins Publishers India Silver Online Video - Short form (180 seconds or less) Dove Change the Rhyme Mindshare Dove Bronze Online Video - Short form (180 seconds or less) GOOGLE SHAYARI BREATHLESS FILMS google search Bronze Search Tapping into in-market users on Search Mindshare India Apollo 4 Wheeler Tyres Bronze Search The Watchable Ads WATConsult digibank by DBS Silver Search How BMW Hijacked Audi A4’s Launch with Real-Time Search Predictions Isobar India BMW 3 Series Silver Showcase #PauseTheResume Dentsu Webchutney Dentsu Webchutney Silver Social cause - Campaign for an NGO Flaunt to Feed WATConsult Godrej Microwaves Bronze Social cause - Social cause supported by a corporate/brand Smile OK Please PHD India Happydent Silver Social cause - Social cause supported by a corporate/brand #FreedomFromNonTransparency - An Initiative by Wellness Forever Digital Republik Wellness Forever Chemists Bronze Social cause - Social cause supported by a corporate/brand Raymond celebrates Father's day - a single mother's true story Raymond Limited Raymond Limited Gold Social cause - Social cause supported by a corporate/brand Ola - Give Way. Give Life. Happy mcgarrybowen Ola Bronze Use of Data - For CRM Samvaad Consumer Gap Analysis Interactive Avenues Pvt. Ltd. Thums Up Bronze Use of Data - For CRM The World’s First Online Animatronic Show Sideways Consulting Imagica Bronze Use of Data - For New Business Videogyan - Data Driven Optimisation and Targeting Vidooly Media Tech Videogyan Silver Use of Data - For New Business Bag of Joy - How american tourister made sure that everyone had a joyful diwali. Interactive Avenues American Tourister Bronze Use of Data - For New Business Data Jugalbandi - Kellogg's Special K Mindshare Special K Bronze Use of social media in a campaign How to throw a kickass homeparty as told by our AI powered bartender Mindshare Liveinstyle Gold Use of social media in a campaign Dove Change the Rhyme Mindshare Dove Bronze Use of social media in a campaign Elantra RT2Unlock Innocean Worldwide Communication Pvt. Ltd. Hyundai Elantra Silver Use of social media in a campaign Twitter takes a break with KitKat Performics Nestle Kit Kat Gold Viral marketing campaign #TeaForTrump - Trumping Donald Trump #arm worldwide TE-A-ME Bronze Website - Campaigns Amazing A350 Campaign MRM- McCann Delhi Lufthansa India Silver Website - Campaigns Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology Bronze Website - Corporate / Brand How Dr. Batra’s empowered patients with a credible source of alternative therapy Interactive Avenues Dr.Batra Bronze Website - Corporate / Brand How Asian Paints broke out of the cans and onto the décor scene Interactive Avenues Asian Paints

 

Source:
Campaign India

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