For the second year, Spikes Asia has teamed up with Cheil Worldwide to form a dedicated educational academy for 15 students from across Asia Pacific during the regional annual advertising and communications festival.
Guided by their own tutor, Noor Azhar Mohamed, lecturer in Creative Media Design at Singapore Polytechnic, the students will get to learn from the various festival activities, which include a world-class seminar programme, engaging workshops, interactive kiosks and screenings of all the competing work and shortlist exhibitions. To further enhance their learning experience, the students will also have their own unique master-classes and tutorials given by top international industry figures. The Academy’s activities will culminate in a graduation ceremony.
Commenting on their Spikes Academy sponsorship, Nack-Hoi Kim, president and chief executive officer of Cheil Worldwide, said, “We are very happy to once again be involved in the Spikes Asia Academy. We are committed to the development and nurture of young talent in the region, and as such, Spikes Asia is a great opportunity for the future of our industry to be involved in.”
“Last year’s students all commented on their outstanding learning and inspirational experience after participating in the Spikes Asia Student Academy. We are therefore delighted to work with Cheil Worldwide again to deliver a unique learning platform and insight into the industry to another group of enthusiastic students to further assist in the development of their careers,” said Terry Savage, Cannes Lions festival chairman, joint organisers with Haymarket of Spikes Asia.
This year’s group of students in tertiary education studying advertising, marketing and communications who have earned a place on the 2010 Spikes Asia Academy are:
Peter Wang Di, Xiamen University, China
Chen Jia, Communication University of China, China
Nelson Tsui Lap Shing, Hong Kong Polytechnic University, Hong Kong
Ma Sui Mei, Sammy, Hong Kong Polytechnic University, Hong Kong
Khushboo Sharma, H.R. College, IndiaAbhishek Iyer, ICSE Arya Vidya Mandir, India
Ethenia Novianty Windaningrum, University of Indonesia, Indonesia
Ji-Seong Park, Kookmin University, KoreaJeong Yumi, Korea University, Korea
Nida Shaukat, Royal Holloway University in London, Pakistan
Sarah Faye U. Wu, Grace Christian College, The Philippines
Marcus Lim Kok Hao, La Salles College of Arts, Singapore
Charmaine Ang, Singapore Polytechnic, Singapore
Alvaro Bruch, MCU Taiwan, Taiwan
Naruporn Srisukri, Nanyang Academy of Fine Arts, Thailand