Cheil India's retail division has bagged the mandate for the Timex Group.
The agency has worked with Timex on retail projects earlier. The overall retail mandate was handled by the watch company in-house until now, with help from multiple agencies.
Following the win, Cheil's Gurgaon office will be responsible for the retail expansion and visual merchandising. The agency’s retail division comprises 180 people.
Anupam Mathur, head, sales and marketing, Timex Group India, said, “We are delighted to partner with Cheil in its mission to deliver impactful retail design and visual merchandising for Timex. The decision to extend our partnership was based on effective and award-winning work that Cheil has delivered over the years. We believe that their strategic thinking and performance-based approach will play a crucial role in Timex’s journey and we look forward to their positive contribution to our business.”
Girish Nalavade, SVP and head of retail, Cheil India, said, "Being a total retail solutions provider, we are happy to work with Timex contributing to their business positively. In today's competitive market, It’s essential for a brand to identify a good partner who can help realise their expansion plans and growth with optimal spends delivering the results. We at Cheil always strive for achieving the same with the highest level of performance in the areas of innovative designs and deployment."