Chandrika re-launches, appoints Keerthy Suresh as brand ambassador

Will roll out a campaign featuring Suresh to highlight the association and its revived identity

Dec 23, 2022 12:09:00 PM | Article | Campaign India Team

Chandrika has announced the re-launch of its ayurvedic soap and has appointed actor Keerthy Suresh as brand ambassador. 
 
Suresh will feature in the soap brand’s upcoming campaign to highlight the revived identity. 
 
Neeraj Khatri, CEO, Wipro Consumer Care Business - India and South Asia, said, “As a brand that has captured the trust of millions of Indians for more than 80 years, Chandrika is a unique brand that comes with a legacy and an unwavering following. Through this re-launch, we at Wipro are hoping to strengthen our market leadership in Kerala and our other core markets and widen its appeal to new consumers in other markets as well. With the addition of Keerthy, one of the most talented actors in India, who has come on board as our brand ambassador, we are excited to see what’s in store for this evergreen brand! The new design and packaging highlight the brand’s core values of listening to nature and tradition and marries it with a renewed understanding of the science of Ayurveda. Intending to be transparent and help a person achieve a consistent glow with Ayurveda, the new packaging lists out its ingredients and benefits more clearly to its consumers.”
 
S Prasanna Rai, vice president – marketing, Wipro Consumer Care and Lighting, said, “Chandrika, as a heritage brand, has been a part of people’s everyday routine for generations, and our sincere hope is that it continues to be a part of their daily lives for many more generations to come. It is essential for us at Wipro Consumer Care and Lighting to stay in tune with the changing times and trends, thus, we have refreshed our packaging to reflect and highlight the ingredients and benefits as well as give it a more modern feel. The formulation of the soap is beloved because of its effectiveness, so we have not altered it in any way, and therefore, we have retained the goodness of all seven ingredients. We are also very excited to welcome Keerthy Suresh to the Chandrika family as we head into a new era of beautiful and glowing skin with Chandrika.”