Campaign India Team
May 14, 2013

Cannes Lions to go live with one seminar each day

The initiative allows public to vote for seminars from the International Festival of Creativity they would like to see online

Cannes Lions to go live with one seminar each day

Organisers of the Cannes Lions International Festival of Creativity 2013 have announced that a selection of its content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, Mindshare and YouTube.

Lions Live will stream one live seminar session per day on the Cannes Lions YouTube Channel for the duration of the Festival, from 16 to 22 June. Viewers can select the sessions that will be streamed via an open vote by the public.

Philip Thomas, CEO, Lions Festivals, said, “Every year Cannes Lions brings global speakers to its stage and showcases outstanding content that is thought provoking, inspirational and forward-thinking. We’re excited to be taking this live, offering a taste of the Cannes experience to those that are unable to make it to the South of France.”

Each streamed session will then be accessible on demand for two weeks following the Festival. Voting for the session to be streamed will open on 24 May and will close on 9 June.

Nick Emery, CEO, Mindshare, said, “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts, where the viewer’s decide the content.”

Matt Brittin, VP - Google, Northern and Central Europe, added, "As YouTube is the home of so much creativity on the web, it's incredibly exciting that amateur and professional creatives from around the world can tune in to the livestream to be part of this premier festival of creativity." 

 

Source:
Campaign India

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