India has seven shortlists in the Direct category at the 2009 Cannes Lions festival.
In the category ‘Direct Response Broadcast’ (TV, radio and Infomercials), BBC World Service has been shortlisted for their campaign ‘Condom.’ Listen to the spot here.
Rediffusion Y&R is shortlisted in the same category for ‘Vandana’ for American India Foundation. Leo Burnett has been shortlisted for Tide’s ‘Stainbroidery’ in the FMCG category while O&M’s shortlist is for Vodafone’s 'Mousepad' in the Other Consumer Products category.
Contract has been shortlisted for their entry ‘Donkey thrashes Tiger’ for Santuary Asia. McCann Erickson has a shortlist with ‘Let our paths cross’ for Bombay City Red Cross. JWT India’s 'Teach India ' campaign has been shortlisted in the Best Integrated campaign led by Direct Marketing category.
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