India opened its awards tally for the Cannes Lions International Festival of Creativity with a Gold, three Silver and two Bronze Lions.
FCB Group India was the most-awarded agency on the night. It bagged Gold for 'Untangling the Politics of Hair' for Stir Magazine in the 'Industry Craft' category.
India bagged a total of six wins on the night.
Here are the other winners of the night by category:
Design
Dentsu Creative won Bronze for Vendantu's 'The Everything Book'.
Entertainment Lions
FCB Group India bagged two Silver Lions in this category.
The wins came for SOS Children's Villages (Chatpat) and Navneet Education (TR for Teacher).
Entertainment Lions for Gaming
DDB Mudra's 'Machine Gun - Mouth' for Battleground Mobile India won Bronze in this category.
Entertainment Lions for Sport
Leo Burnett won Silver for Airtel's '175 Replayed'.
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.