Category | Title | Brand | Product | Entrant / Idea Creation | Location |
Brand Experience and Activation | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
Creative eCommerce | PUBLICLY TRADED | LIFESTYLES | LIFESTYLES | FCB/SIX NY | USA |
Creative Effectiveness | SAFETY HUB | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
Creative Strategy | PROJECT FREE PERIOD | JOHNSON & JOHNSON | STAYFREE | DDB MUDRA, Mumbai | INDIA |
Design | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
Digital | "THE OCEAN: FUTURE MASTERPIECES" EXHIBITION | YOKOHAMA HAKKEIJIMA INC. | SENDAI UMINO-MORI AQUARIUM | DENTSU LIVE INC., Tokyo / DENTSU INC., Tokyo / DENTSU DIGITAL INC., Tokyo | JAPAN |
Digital Craft | "THE OCEAN: FUTURE MASTERPIECES" EXHIBITION | YOKOHAMA HAKKEIJIMA INC. | SENDAI UMINO-MORI AQUARIUM | DENTSU LIVE INC., Tokyo / DENTSU INC., Tokyo / DENTSU DIGITAL INC., Tokyo | JAPAN |
Direct | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
Entertainment | LAND OF LIGHT BULBS | PETRONAS | PETRONAS | DIRECTORS THINK TANK, Petaling Jaya / ENSEMBLE WORLDWIDE, Petaling Jaya | MALAYSIA |
Film | SHOP UNFRIEND | CENTRAL DEPARTMENT STORE | CENTRAL MIDNIGHT SALE | WOLF BANGKOK | THAILAND |
Glass: The Award for Change | TIMES OUT & PROUD CLASSIFIEDS | THE TIMES OF INDIA | THE TIMES OF INDIA | FCB INDIA , Delhi | INDIA |
Grand Prix for Good | ‘NZAF - SPERM POSITIVE’ | NEW ZEALAND AIDS FOUNDATION | HIV PREVENTION | DDB NEW ZEALAND, AUCKLAND | NEW ZEALAND |
Healthcare | PLAY | SPARK | SPARK | SPARK NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
Industry Craft | DONATION DOLLAR COIN (SMALL SCALE AMBIENT/OUTDOOR) | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
Innovation | AVATAR ROBOT CAFE | ORY LABORATORY | ORIHIME / ORIHIME-D | ADK CREATIVE ONE, Tokyo | JAPAN |
Integrated | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
Media | PLAY NZ | TOURISM NEW ZEALAND | TOURISM NEW ZEALAND | TBWA\SYDNEY | AUSTRALIA |
Mobile | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
Music | DREAM BABY DREAM | SPINIFEX GUM | SPINIFEX GUM | SDWM, Melbourne | AUSTRALIA |
Outdoor | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
PR | MICHELIN IMPOSSIBLE | KFC | KENTUCKY FRIED CHICKEN | OGILVY AUSTRALIA, Sydney / OPR AGENCY, Sydney | AUSTRALIA |
Print and Publishing | LANGUAGE SANCTUARY – AD SPACE FOR PROTECTING ENDANGERED LANGUAGE | OKINAWA TIMES | 70TH ANNIVERSARY CAMPAIGN | DENTSU INC., Tokyo | JAPAN |
Radio and Audio | FLOAT LIKE A DODO | DEFENCE FORCE RECRUITMENT | ONLINE AD | VMLY&R MELBOURNE | AUSTRALIA |
Note: The Film Craft jury did not award a Grand Prix. |