The Gold Lion continued to elude India in its hunt for the top glory on day four at the Cannes Lions International Festival of Creativity 2019.
In a day when awards were announced across six categories -- Brand Experience & Activation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Innovation Lions, Mobile Lions and Radio & Audio Lions – India managed to pick up metals only in three of those categories, all of them being a Bronze.
Dentsu Webchutney led India’s metal hunt for the second day running bagging three of the four Bronze Lions that India bagged today, with FCB Ulka bagging the other Bronze Lion.
Brand Experience & Activation Winners
Dentsu Webchutney bagged a Bronze for the ‘Hagglebot’ that it created for Flipkart’s The Big Billion Days sales event.
The other Bronze in the category went to FCB Ulka for ‘The Open Door Project’ that it created for The Millennium School.
Creative eCommerce Lions
Dentsu Webchutney and the ‘Hagglebot’ that was created for Flipkart’s The Big Billion Days sales event bagged its second Bronze of the day in this category.
Dentsu Webchutney’s third Bronze came for the 'Voice of hunger' campaign that it created for Swiggy.
In the category, Creative Effectiveness, Innovation Lions and Radio & Audio Lions, India got no metals.
Tomorrow, Friday 21, is the last day of this year’s edition of the Cannes Lions festival.