India struck Gold, Silver and Bronze on the penultimate day of the Cannes Lions International Festival of Creativity held at the French Riveira.
In Creative Effectiveness India bagged two golds and two silvers.
The Ariel 'Share the load' campaign for P&G by BBDO India's Mumbai office and Bajaj V, The nation's bike' by Leo Burnett India's, Mumbai office bagged a Gold Lion each.
BBDO India's Dads #ShareTheLoad along with Ogilvy & Mather's 'Beauty tips by Reshma' won a Silver Lion each
In Radio, India bagged two Bronze metals with McCann Worldgroup India, Mumbai for Dermaclinix Hair Transplant Clinic's 'The scientist' and Ogilvy & Mather, Mumbai for RNW Media's '#NotMusicToMyEars'.
In Film Craft Wieden+Kennedy bagged a solitary bronze for Nike's, Da Da Ding
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The report also suggested that HD channel viewership increased by 15% in the last two years