Campaign India Team
May 29, 2019

Cannes Contenders 2019: The Womb

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2019: The Womb
Ahead of the Cannes Lions International Festival of Creativity 2019, we are back with our 'Cannes Contender' series.   
 
The premise is:  
 
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?   
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2019 International Festival of Creativity.  
 
The Womb has one such entry.
 
Ottomate - Sleep Easy

India is, as we know, a hot, tropical country. The average Indian is also not rich enough to have all luxuries at home. Fans, ageing fans, are still in full service to help Indians stay cool. 
 
The average Indian also still believes in the concept of ‘atithi devo bhava’, or ‘treat a guest like god’. Any discomfort to them can only happen over their dead bodies. 
 
Unlike many modern appliances and conveniences, the humble home fan has not seen an innovation in the last 100 years. 

 

Source:
Campaign India

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