Campaign India Team
Jun 17, 2013

Cannes 2013: Four Indian entries shortlisted in PR Lions, one in Promo and Activation

Ogilvy, Publicis and BBDO in the race for PR Lions; DDB Mudra keeps Promo hopes alive

Cannes 2013: Four Indian entries shortlisted in PR Lions, one in Promo and Activation

Four Indian entries have been shortlisted in the PR Lions category at Cannes Lions 2013.

Ogilvy & Mather India has two shortlists while Publicis and BBDO India have one each.

Ogilvy India’s work for Hindustan Unilever's Lifebuoy titled ‘Lifebuoy Roti Reminder’ secured a nomination in the ‘Corporate Responsibility’ sub-category, while its entry ‘Classroom Mumbai’ for The Akanksha Foundation has been shortlisted in the ‘Charity and Not for Profit’ sub-category.

Publicis Communications' work for Apollo Tyres titled 'Adopt a Pothole Project' in the 'Automotive and Transport' sub-category has also been shortlisted. 

BBDO India’s entry ‘Shave or Crave’ for P&G India’s Gillette Fusion Gamer in the ‘Best Integrated Campaign Led by PR’ sub-category was the fourth shortlisted entry from India in PR Lions.

Promo and Activation Lions

In the Promo & Activation Lions category, DDB Mudra Group's entry 'Help Desk' for Aarambh earned the agency a shortlist in the 'Charities' sub-category.

India did not secure any shortlists in the Creative Effectiveness Lions category.

Winners for the Direct, PR, Promo & Activation and Innovation Lions categories will be announced on 17 June.

(Updated at 20:30 hrs on 16 June 2013. Our apologies to Publicis for missing out their Shortlist earlier)

Source:
Campaign India

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