Four Indian entries have been shortlisted in the PR Lions category at Cannes Lions 2013.
Ogilvy & Mather India has two shortlists while Publicis and BBDO India have one each.
Ogilvy India’s work for Hindustan Unilever's Lifebuoy titled ‘Lifebuoy Roti Reminder’ secured a nomination in the ‘Corporate Responsibility’ sub-category, while its entry ‘Classroom Mumbai’ for The Akanksha Foundation has been shortlisted in the ‘Charity and Not for Profit’ sub-category.
Publicis Communications' work for Apollo Tyres titled 'Adopt a Pothole Project' in the 'Automotive and Transport' sub-category has also been shortlisted.
BBDO India’s entry ‘Shave or Crave’ for P&G India’s Gillette Fusion Gamer in the ‘Best Integrated Campaign Led by PR’ sub-category was the fourth shortlisted entry from India in PR Lions.
Promo and Activation Lions
In the Promo & Activation Lions category, DDB Mudra Group's entry 'Help Desk' for Aarambh earned the agency a shortlist in the 'Charities' sub-category.
India did not secure any shortlists in the Creative Effectiveness Lions category.
Winners for the Direct, PR, Promo & Activation and Innovation Lions categories will be announced on 17 June.
(Updated at 20:30 hrs on 16 June 2013. Our apologies to Publicis for missing out their Shortlist earlier)
