More industry personalities have been named as speakers at Cannes 2011. Included in the list now are: Piers Morgan, Jeff Bewkes, Bob Greenberg, Andy Fennell, Ian Wolfman, Frederick Townes and Bob Garfield.
In Piers Morgan's session, he will sit down with Time Warner chairman and chief executive officer Jeff Bewkes to discuss the second golden age of television and how high quality, popular TV shows are helping to increase consumer interaction with content on emerging mediums.
imc² co-founder and chief marketing officer Ian Wolfman will chat with Frederick Townes, chief technical officer at Mashable, and journalist and author Bob Garfield to discuss what people are looking for in brand relationships and how to create enough intimacy to pay off for everyone.
Andy Fennell, chief marketing officer at Diageo, will talk about how the company is looking to move towards an evolved model of brand communications and the impact that this is having on the company's agency partners. His presentation will also include a showcase of Lion-winning work from Diageo brands.
Chairman and chief executive officer of R/GA Bob Greenberg will contemplate the future of the agency business model.