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It’s difficult to shake off that wide eyed feeling when one steps into the Cannes Palais for the first time. I am not even pretending to be blasé about it, I am in Cannes and it’s a wonderful, magical world full of inspiring (yes, I know cynics have another word for it, namely commercial) work that is completely humbling and awe-inspiring at the same time.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.