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It’s difficult to shake off that wide eyed feeling when one steps into the Cannes Palais for the first time. I am not even pretending to be blasé about it, I am in Cannes and it’s a wonderful, magical world full of inspiring (yes, I know cynics have another word for it, namely commercial) work that is completely humbling and awe-inspiring at the same time.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.