Arati Rao
Oct 07, 2010

Candid Marketing bags new accounts

Wins Michelin Tyres & Oakley

Candid Marketing bags new accounts

Brand activation agency Candid Marketing has ended the second quarter by winning activation campaigns for two new clients. The team won the accounts of Michelin Tyres and Oakley. 

Candid Marketing offers services like BTL, internet marketing, mobile marketing, radio, outdoor and print to clients. In the campaign for Michelin that started last week, Candid will be activating multiple cities, via a roadshow for product or brand visibility. This programme will be carried out till mid-October. 

The agency will promote Oakley, a sports and lifestyle eyewear brand (Luxottica Eyewear India), in malls to showcase and demonstrate Oakley products to consumers.  

Devika Sharma, vice president (client servicing) said, “The last quarter has been significant for us at Candid, both in terms of winning new clients and adding new innovations to our activation campaigns.  Our endeavour is to always create such campaigns where our clients get to engage meaningfully with their consumers and thus effectively taking the advantage of a live medium.” 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.