Brand activation agency Candid Marketing has ended the second quarter by winning activation campaigns for two new clients. The team won the accounts of Michelin Tyres and Oakley.
Candid Marketing offers services like BTL, internet marketing, mobile marketing, radio, outdoor and print to clients. In the campaign for Michelin that started last week, Candid will be activating multiple cities, via a roadshow for product or brand visibility. This programme will be carried out till mid-October.
The agency will promote Oakley, a sports and lifestyle eyewear brand (Luxottica Eyewear India), in malls to showcase and demonstrate Oakley products to consumers.
Devika Sharma, vice president (client servicing) said, “The last quarter has been significant for us at Candid, both in terms of winning new clients and adding new innovations to our activation campaigns. Our endeavour is to always create such campaigns where our clients get to engage meaningfully with their consumers and thus effectively taking the advantage of a live medium.”