Candid Marketing has announced an alliance with The New Business. The agency has tasked Shiv Sethuraman's entity with growth and business development.
Atul S. Nath, brand activation maven and creator of fans, Candid Marketing, said, “We are constantly looking to innovate our offering and add greater value to our clients. I look forward to working closely with Shiv in this regard to deliver greater value and business results for our clients.”
Shiv Sethuraman, founder, The New Business, said “Atul and the leadership team at Candid are galvanised by the enormity of the disruption across the marketing communications services landscape and see it as an opportunity to reinvent and reinvigorate their organisation. TNB has been hired to help Candid drive a compelling and future focused offering that drives strong business growth. With this association, we also sign on our first Client in the Delhi market, hopefully the first of many.”
In 2016, Candid Marketing had roped in R Sriram, founder, next practice retail and Crossword Bookstores as a strategic advisor and mentor.
Both R Sriram and Shiv Sethuraman would contribute as independent advisors for the growth of Candid Marketing.
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The report also suggested that HD channel viewership increased by 15% in the last two years