Campaign India Team
Jan 31, 2018

Candid Marketing appoints The New Business

The marketing and brand activation agency ties up with Shiv Sethuraman's recently launched venture for growth and business development

Candid Marketing appoints The New Business
Candid Marketing has announced an alliance with The New Business. The agency has tasked Shiv Sethuraman's entity with growth and business development. 
 
Atul S. Nath, brand activation maven and creator of fans, Candid Marketing, said, “We are constantly looking to innovate our offering and add greater value to our clients. I look forward to working closely with Shiv in this regard to deliver greater value and business results for our clients.”
 
Shiv Sethuraman, founder, The New Business, said “Atul and the leadership team at Candid are galvanised by the enormity of the disruption across the marketing communications services landscape and see it as an opportunity to reinvent and reinvigorate their organisation.  TNB has been hired to help Candid drive a compelling and future focused offering that drives strong business growth. With this association, we also sign on our first Client in the Delhi market, hopefully the first of many.”
 
In 2016, Candid Marketing had roped in R Sriram, founder, next practice retail and Crossword Bookstores as a strategic advisor and mentor. 
 
Both R Sriram and Shiv Sethuraman would contribute as independent advisors for the growth of Candid Marketing.
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

14 hours ago

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.