Campaign India Team
Jan 31, 2018

Candid Marketing appoints The New Business

The marketing and brand activation agency ties up with Shiv Sethuraman's recently launched venture for growth and business development

Candid Marketing appoints The New Business
Candid Marketing has announced an alliance with The New Business. The agency has tasked Shiv Sethuraman's entity with growth and business development. 
Atul S. Nath, brand activation maven and creator of fans, Candid Marketing, said, “We are constantly looking to innovate our offering and add greater value to our clients. I look forward to working closely with Shiv in this regard to deliver greater value and business results for our clients.”
Shiv Sethuraman, founder, The New Business, said “Atul and the leadership team at Candid are galvanised by the enormity of the disruption across the marketing communications services landscape and see it as an opportunity to reinvent and reinvigorate their organisation.  TNB has been hired to help Candid drive a compelling and future focused offering that drives strong business growth. With this association, we also sign on our first Client in the Delhi market, hopefully the first of many.”
In 2016, Candid Marketing had roped in R Sriram, founder, next practice retail and Crossword Bookstores as a strategic advisor and mentor. 
Both R Sriram and Shiv Sethuraman would contribute as independent advisors for the growth of Candid Marketing.
Campaign India

Related Articles

Just Published

1 day ago

Facebook notches 56% revenue rise, but warns of iOS ...

The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising

1 day ago

Zee5 Global invites South Asian viewers to view ...

Watch the film conceptualised by WYP Wondrlab here