
Candid Marketing appoints The New Business
The marketing and brand activation agency ties up with Shiv Sethuraman's recently launched venture for growth and business development

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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
India’s creator economy meets Adobe’s global agenda ...
From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
EssenceMediacom retains top spot in April's APAC ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.