Campaign India is wrapping up 2021 with a list of top 50 campaigns published on the site.
In 2021, we covered more than 700 campaigns. Through this five-part series, we will be highlighting the top 50 campaigns picked by the editorial team of Campaign India. The final 50 campaigns are in no order and will be listed alphabetically.
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.