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Type of agency AdvertisingCompany ownership BBDOKey personnel Srinivasan K Swamy, chairman, Shekar Swamy, group CEO Accounts won Air Freight, Birla Tyres, Hutchison 3 Global Services, Lotte India, Suzuki Scooters and Motorcycles, My FM, UTV MoviesAccounts lost Amoha Education, Sara Lee Household & Body Care, Aircel
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.