Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: Triton Communications

How Campaign India rates the agency: 5

Campaign India Agency Report Card 2011: Triton Communications

Type of agency: Advertising 

Ownership: Independent

Key Personnel: Munawar Syed, director, Ali Merchant, director  

Account won: Add Gel pens, ECS Infotech, Orient’s new appliance division, Videocon’s Digiworld 

Account lost: None reported

There are clearly some mid-sized account wins but at the same time, not much of visible work. As mentioned earlier, the jury accessed every agency’s performance firstly on the basis of the creative work done on their respective brands and then the recognition for the same, if at all. So, mere winning of accounts doesn’t truly add up to the ratings. Triton, for as long as one can remember, has been known for handling Paras Pharmaceuticals, but now that it doesn’t have their mandate anymore, it is certainly going to be tough for them to bounce back with the same vigour and ensure that they are noticed.
How Campaign India rates the agency: 5

How Triton Communications rates itself: The agency chose not to participate in the Campaign India Agency Report Card.
 

 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

17 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

18 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

20 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’