Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: Iris India

How Campaign India rates the agency: 5

Campaign India Agency Report Card 2011: Iris India

Type of agency: Advertising and Integrated Marketing

Ownership: Independent (iris Worldwide)

Key Personnel: Stewart Shanley, joint chief executive, Ashish Mathur, managing director, Vishal Ahluwalia, board director, Kenneth Augustine, NCD

Account won: Shell India, Dell APAC, KNPL

Account lost: Centum U

he agency has not been in news of late nor gained visibility for any campaigns this year. The only major development for the agency in 2011 was the exit of Alok Lall as managing director of the agency in March, and the subsequent elevation of Ashish Mathur to the same role. Vishal Ahluwalia was brought in to lead the business as the board director. The agency has reported that apart from consolidating and growing existing relationships with  Avaya, Sony Ericsson and some other brands, it also won new businesses from Shell India and Dell APAC.
How Campaign India rates the agency: 5

How Iris India rates itself: 8.5
Happy & Positive.  Iris Worldwide has steadily grown over the year but 2011 has seen all the groundwork turning into reality with growth and consolidation. The agency delivered a 35 percent growth and a healthy and positive EBDITA.

We expanded the teams across verticals by hiring talent from top agencies, strengthened client relationships and are in a great position to leap into 2012.

A great fourth year for iris in India, with tangible results and many success stories. We deepened our relationships with some of the world’s biggest brands including Coca-Cola, Microsoft, Dell and Shell. We consolidated relationships with our clients by converting them from projects to retainer relationships, expanded remits and won new business.
 

 

Source:
Campaign India