Type of agency: Advertising
Key Personnel: Josy Paul, chairman and chief creative officer, BBDO/Proximity India, Ajai Jhala, chief executive officer, BBDO/Proximity India, Rajesh Sikroria, vice president, BBDO India, Gurgaon, Ranjeev Vij, vice president, BBDO/Proximity India, Raj Deepak Das, executive creative director, BBDO India, Mumbai, Sandipan Bhattacharyya, executive creative director, BBDO India Gurgaon, Agam Gulati, finance director, BBDO/Proximity India
Account won: Johnson’s Baby, BlackBerry, Plan India; Digital: 7 Up, Visa, Nissan, Wrigley, Nicorette
Account lost: Akzo Nobel
How Campaign India rates the agency: 8
How BBDO/Proximity India rates itself: 4
We believe we have improved over last year’s performance and give ourselves a 4. Why 4?
Because we won four Lions at Cannes. Because four of our creative people were ranked in the Top Ten in Asia Pacific by Thecreativerankings.com.
Because we won 4 new iconic brands: Johnson’s Baby, Blackberry, Visa and Nissan.
Because 4+1 exciting senior talent - with diverse work and cultural background – joined the BBDO family: Varun Mehta, senior creative director (Special Projects), Siddharth Bhattacharyya, associate vice president, Shefali Kothari, associate vice president, Malini Chaudhury, creative director, Punit Singh, associate vice president – digital technology (for Proximity India).
And because we have 4 other highlights: Gold at the Asian Marketing Effectiveness Awards, highest points with maximum number of metals at Spikes Asia, P&G’s Brand Building Award for Gillette, and Proximity winning its first digital metal at the Asian Digital Marketing Awards within its first year of operations.
We believe that our mantra of ‘Create Acts, Not Ads’ has not only allowed us to focus on creating great movement ideas for our biggest brands, it has also helped us attract new talent who want to be part of the third frontier that we operate in.
Now for mission 5 for next year!