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Apr 17, 2009
Cadbury Perk goes digital with Takeitlightly.com
After recently signing on actress Genelia D’Souza as brand ambassador for Perk, Cadbury India has gone online with their website www.takeitlightly.com. The digital initiative aims to speak to the youth and take forward its ‘Take it lightly’ positioning. OgilvyOne has been behind the campaign.
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