Byju’s gets Lionel Messi to say Namaste to India
Aims to promote the brand’s Education For All (EFA) foundation on social media
Jan 10, 2023 03:41:00 PM | Article | Campaign India Team Share -
Byju’s global brand ambassador, footballer Lionel Messi has posted a picture of himself saying 'Namaste India'.
The post carries a series of pictures to promote the cause of equitable and accessible education through the brand’s 'Education For All' (EFA) foundation.
Messi is looking to spread the message of equal, equitable, and quality education for all to his 400 million plus social media followers.
The post has already garnered nearly one crore likes on Instagram in the first ten hours, making it one of his most popular endorsement posts.
Divya Gokulnath, co-founder, Byju’s, said, “We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi's passionate advocacy for education and children aligns perfectly with our values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative. With Messi’s famed assist, we are now set to double the reach and impact of EFA in the next two years.”