Lionel Messi to be Byju's global brand ambassador for its social initiative

Called 'Education for All', the initiative promotes the cause of equitable education

Nov 04, 2022 09:21:00 AM | Article | Campaign India Team

Byju's has announced Lionel Messi as its first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Argentina and Paris Saint-Germain, will promote the cause of equitable education.
 
This follows Byju's association with the FIFA World Cup 2022 in Qatar as an official sponsor.
 
Divya Gokulnath, co-founder, Byju's said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with Byju's brand values. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible.”