ButtonShift launches ‘The Modern Workflow’ campaign for creatives

ButtonShift, the creative workflow platform, has launched its new brand campaign, ‘The Modern Workflow for Creative Teams.’ The campaign film presents a cinematic yet relatable view of challenges that creative professionals face, including endless revisions, scattered feedback and approval loops that reduce valuable creative time.

Deepankar Das, co-founder and CEO of ButtonShift, said, “We wanted to tell a story every creative team could see themselves in and relate to. While creative work will always involve revisions and approvals, ButtonShift makes the process smoother and more transparent. It is designed to help creative teams move faster, without losing their creative spark and mindspace.”

The campaign emphasises ButtonShift’s vision of a single hub where creative work flows efficiently from concept to completion. Key moments in the film demonstrate how the platform supports teams in managing feedback, approvals, and project delivery more effectively.

Unified workflows allow teams to manage projects, feedback and approvals seamlessly, while faster approvals reduce the back-and-forth typical of creative processes. The platform also enables real creative freedom by handling workflow chaos, allowing teams to focus on ideas rather than administrative hurdles.

The campaign film, now available on YouTube, uses humour and realistic scenarios to show the challenges of creative teamwork and how ButtonShift simplifies them. By doing so, the campaign positions ButtonShift as a partner for creative teams, marketing agencies, and content-first organisations, offering tools to streamline processes and maximise efficiency without compromising creativity.