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There are two shortlists for India in the Promo Lions category. Under Event and Field Marketing, Ogilvy & Mather, Kolkata has a shortlist for AICMED for Meltdown. Under the category, Business products and services, Bates141 Mumbai has a shortlist for India Anti-Virus’ Stolen Signature for the Net Protector 2010-Internet Security Suite.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.