Marketing Digital
Alex Brownsell
Apr 02, 2014

Brands must commit to 'real-time' marketing for World Cup success, says Coke

Coke’s head of assets and experiential Paul Dwan warned that technology will be ‘the difference’ between the 2014 World Cup and the last one

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Agencies must prove ROI, not just impressions

8 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

9 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Why all of a sudden all brands are apologizing?
Advertising
Nov 11, 2025
Content Labs

Why all of a sudden all brands are apologizing?

JioCinema to live stream the FIFA World Cup
Media
Oct 06, 2022
Campaign India Team

JioCinema to live stream the FIFA World Cup

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

Why design is your brand’s smartest salesperson—and how AI supercharges it
Marketing
May 27, 2025
Priyanshi Tater

Why design is your brand’s smartest salesperson—and ...

Just Published

Less than 3% of users recall digital ads: Report
Advertising
2 hours ago
Campaign India Team

Less than 3% of users recall digital ads: Report

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

Dismantling the climate rhetoric
Advertising
3 hours ago
Surabhi Trivedi

Dismantling the climate rhetoric

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

What the Cloudflare outage reveals about digital fragility
Advertising
4 hours ago
Prabhu Ram

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Advertising
5 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins Publicis after seven years at BookMyShow.