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The author states that there is a danger of having too many 'goals' during the lockdown and that can lead us to being more stressed rather than emerging feeling recharged and refreshed
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.