Biryani By Kilo appoints PV Sindhu as brand ambassador

Aims to strengthen its connection with potential consumers

Jan 24, 2023 01:19:00 PM | Article | Campaign India Team

PV Sindhu

Biryani by Kilo (BBK) has announced the appointment of Indian badminton player PV Sindhu as its first-ever brand ambassador.  

 

Sindhu resonates with the personification of the brand which believes that ‘every good thing takes time – Fursat Se (free time) as she has invested years of dedication and hard work towards the sport. 

 

The badminton player makes a perfect fit for the brand as she was born and brought up in Hyderabad and shares a similar fondness for biryani. 

 

Vishal Jindal, founder and co-CEO, said, “We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani and sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire and celebrate her excellence.”