Bira 91 has announced the elevation of Deepak Sinha as vice president - marketing for global and India. He was previously handling the marketing efforts for the company in the United States of America.
Ankur Jain, founder and CEO, Bira 91, said, “Bira 91 is undergoing significant transformation and scale, and it is instrumental to have strong marketing support to achieve market dominance. We are positioning ourselves for defendable market leadership over the next decade in India and meaningful execution across international markets. With his thorough knowledge and experience, Deepak is a recognised leader who brings the necessary expertise to help us achieve our goals. We are delighted to have him on-board to lead the marketing team for Bira 91 across all our markets.”
Sinha said, “With many more new products and markets on the horizon, and perhaps the largest global partnership for any Indian beer brand going live this month, Bira 91 is at pivotal state of its growth. As we scale, one of the key challenges we see is to remain fresh and relevant to a large segment of consumers and deliver consistently on our promise of flavorful and innovative beers. The ICC partnership gives us a tremendous platform to catalyse our ambition of becoming a fun, youthful brand for this generation of consumers in India and across the world”.
In a career spanning 14 years, he has also worked with MillerCoors, Allied Beverage Group, Pernod Ricard and BottleCo.