Campaign India Team
May 27, 2019

Bira 91 elevates Deepak Sinha to VP marketing for India and global

Was previously handling marketing for the United States of America

Bira 91 elevates Deepak Sinha to VP marketing for India and global
Bira 91 has announced the elevation of Deepak Sinha as vice president - marketing for global and India. He was previously handling the marketing efforts for the company in the United States of America.
 
Ankur Jain, founder and CEO, Bira 91, said, “Bira 91 is undergoing significant transformation and scale, and it is instrumental to have strong marketing support to achieve market dominance. We are positioning ourselves for defendable market leadership over the next decade in India and meaningful execution across international markets. With his thorough knowledge and experience, Deepak is a recognised leader who brings the necessary expertise to help us achieve our goals. We are delighted to have him on-board to lead the marketing team for Bira 91 across all our markets.”
 
Sinha said, “With many more new products and markets on the horizon, and perhaps the largest global partnership for any Indian beer brand going live this month, Bira 91 is at pivotal state of its growth. As we scale, one of the key challenges we see is to remain fresh and relevant to a large segment of consumers and deliver consistently on our promise of flavorful and innovative beers. The ICC partnership gives us a tremendous platform to catalyse our ambition of becoming a fun, youthful brand for this generation of consumers in India and across the world”.
 
In a career spanning 14 years, he has also worked with MillerCoors, Allied Beverage Group, Pernod Ricard and BottleCo. 
 
 
Source:
Campaign India

Related Articles

Just Published

29 minutes ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

48 minutes ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

3 hours ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners