Marquees 2017: HUL bags Green Marketer Award
Other special awards won by Bira 91, Oppo, Pro Kabaddi League, PayTM, Honda Motorcycle and Scooter, Indian Accent
Aug 14, 2017 05:06:00 AM | Article | Campaign India Team
The inaugural edition of the Marquees 2017 was held on 11 August in Mumbai. The event was organised by The Advertising Club to honour the best in the marketing fraternity.
Hindustan Unilever bagged the Green Marketer Award. Bira 91 won a special award for 'Conquering an impregnable fortress'.
Pro Kabaddi League was recognised as the brand that 'Traversed unchartered waters'.
Paytm bagged the 'Riding on an emerging wave' award. Honda Motorcycle & Scooter was awarded for 'Breathing new life into a category', while Indian Accent was recognised for 'Creating a Global Impact'.
Oppo was recognised for “Carving out a Niche” for themselves in a competitive category.
The event was flagged off by chief guest of the night, Smriti Irani, honorable minster of textile, information and broadcasting, Government of India.
Her message for the industry was: "The advertising industry inspires millions across this nation. Having been a part of this journey, I have just one appeal this evening - while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie. I hope that one day, on this stage, some of us will stand here to applaud an Indian media company that has made it at the global stage.”
Raj Nayak, president, The Advertising Club, said, “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as chief guest and enhancing the prestige of the Marquees. I also thank the jury chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent and credible.”
Partho Dasgupta, CEO, BARC India, said, “The debut edition of Marquees has set a new benchmark of excellence by recognizing brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”
Here are all the winners by category:
Auto: 4 Wheelers
Auto: 2 Wheelers
WAI WAI NOODLES (CG GLOBAL)
LIFEBUOY (HINDUSTAN UNILEVER)
VIM (HINDUSTAN UNILEVER)
FROOTI (PARLE AGRO)