Bioderma assigns its communications mandate to PR Pundit

Account won post a multi-agency pitch

Sep 06, 2022 01:35:00 PM | Article | Campaign India Team

Bioderma, from the house of Naos, has announced the appointment of PR Pundit as its communications partner in India. 
 
The agency will be responsible for driving corporate and consumer reputation programmes for the brand, to further bolster their market share in India.
 
The account was won post a multi-agency pitch and will be handled by PR Pundit's Mumbai office. 
 
Roshan Kunder, head marketing and ecommerce India, Naos, said, “We are excited to partner with PR Pundit. A key criteria in our decision of a suitable PR Partner was to seek a firm that shares our values. We are very happy to see how they have been able to pivot programmes to adapt to the current climate. We have found in them a great fit and are excited to welcome them to the Bioderma family. We look to fostering a collaborative business partnership based in our collective capabilities and knowledge to support our growth ambitions in this market.”
 
Noopur Sharma, partner director, Mumbai, PR Pundit, said, “Seeking beyond the traditional, employing creativity and skilful storytelling to engage relevant stakeholders is what PR Pundit has been doing for the last 24 years. We are proud to add a renowned global skincare brand like Bioderma to our overall beauty and lifestyle portfolio. With our channel-agnostic approach, we aim to strengthen awareness and reach for Bioderma and highlight its differentiators in the skincare industry.”