Colors’ Bigg Boss opens with 6 TVRs
Bigg Boss, according to TAM data for Mumbai, Delhi and Kolkata, delivered 6 TVRs for the opening episode, making it the most watched opening in the four seasons of the show.
On the same parameters, last year's opening, featuring Amitabh Bachchan, delivered 5.4 TVRs.The ratings are for the 3 hour show
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
