Campaign India Team
Oct 08, 2010

Bigg Boss scores big for Colors

Colors’ Bigg Boss opens with 6 TVRs

Bigg Boss scores big for Colors

Bigg Boss, according to TAM data for  Mumbai, Delhi and Kolkata, delivered 6 TVRs for the opening episode, making it the most watched opening in the four seasons of the show.

On the same parameters, last year's opening, featuring Amitabh Bachchan, delivered 5.4 TVRs.The ratings are for the 3 hour show

Source:
Campaign India

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