Colors’ Bigg Boss opens with 6 TVRs
Bigg Boss, according to TAM data for Mumbai, Delhi and Kolkata, delivered 6 TVRs for the opening episode, making it the most watched opening in the four seasons of the show.
On the same parameters, last year's opening, featuring Amitabh Bachchan, delivered 5.4 TVRs.The ratings are for the 3 hour show
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Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.
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This comes as the company seeks to accelerates its growth plans in the kids’ wellness segment.
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