Big Digital, the digital content and marketing arm of the Reliance Broadcast Network, has announced a youth online reality show, which aims to play the role of a catalyst, in initiating a youth movement in the country. Titled ‘Transform India- Youth Uncensored’, the reality show will empower the youth by providing a platform for them to voice their opinion through an extensive social media initiative.
Soumen G Choudhury, business head, Big FM said, “It is our constant endeavour to offer pioneering initiatives, and the show is a leap in that direction. We want, through this initiative to galvanize a movement in the youth space as we allow them to focus their energies towards this path-breaking social media initiative. We are confident of the youth coming on board to express their views, while we offer an excellent platform for advertisers to partners with.”
This digital reality show will bring over 100 colleges from across the six cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad to be a part of the show. Colleges will compete against each other, as they upload videos on how they believe they can best tackle societal issues. These videos will be judged by an esteemed jury panel, and will then be left open for online voting. Teams will be given a socially relevant topic and will be asked to upload the video of their proposed recommendation to tackle them.
The show has not yet finalised any sponsors for the show, but is actively looking at partnering brands. The company claims that the show brings forth a unique opportunity for both youth and marketers looking to connect. “While it offers the youth a platform for expression fuelled by issues that make for serious conversation currency, creating engaging environments leading to a transformation – an India 2.0, it will provide fantastic opportunities to marketers to get associated and play a pivotal role in piloting India's transformation,” it added.