Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jul 24, 2014
‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser
WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, and more
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
Nov 27, 2018
Atique Kazi, Bharat Khatri elevated at Xaxis
Media
Aug 23, 2013
GroupM ropes in Atique Kazi to head Xaxis India
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Advertising
1 day ago
WPP boss Cindy Rose awarded $6.1 million in shares ...
Shares will vest over five-year period.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
1 day ago
Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In-Depth
1 day ago
Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
