Bharat Patel, chairman, P&G was elected chairman of the Indian Society of Advertisers at the body's annual general meeting held on 26 September. According to a statement released by ISA, the new chairman spoke about ISA's new initiatives that will work towards enhancing value and knowledge of commercial communication for advertisers.
Patel said "ISA through its Secretariat and executive committee will be focused on achieving three critical objectives in the coming years. This will be to make advertising more efficient, to make it more effective and also to bring out the value and positive role of advertising."
Supporting the start up of BARC, putting in efforts for withdrawal of Maharashtra Stamp Duty on advertising contracts, ensuring that advertising commercial terms and conditions are determined by parties concerned and not by trade associations were also some of the tasks that ISA says it will work on, towards achieving the first objective.
For achieving the second objective ISA has decided to launch a series of workshops and seminars on subjects such as "Social Media and Community - Driven marketing", " Agency Review, Remuneration and Relationship."
Towards the third objective, ISA says it will continue to strongly support self regulation in advertising, so that consumers see advertising to be decent and credible. Patel added, "We will also roll out with the help of other relevant industry associations in India some excellent communication material which the World Federation of Advertisers (WFA) has prepared to project the positive role advertising plays in social and economic development."