Behrouz Biryani has appointed DCMN India to handle its media duties post a multi-agency pitch.
The agency's Gurugram office will handle the account. Bindu Balakrishnan, country head, DCMN India, will lead the account which includes TV media duties.
Sagar Kochhar, group chief marketing officer, Rebel Foods, said, “DCMN came across as extremely client and growth-focused. Their understanding of our requirements was deep and that put them ahead of several others. We are in a sunrise sector that will redefine India’s F&B experience. We wanted to partner with someone who understood that and more.”
Balakrishnan said, “DCMN India is very happy to associate with Rebel Foods’ Behrouz Biryani in the next phase of their growth. With its amazing taste and the convenience of ordering online, Behrouz has already conquered many hearts and taste buds. With our global expertise and data driven approach, we aim to build on this momentum and drive the brand awareness and performance even higher for Behrouz.”
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8 hours ago
The report also suggested that HD channel viewership increased by 15% in the last two years