Fynd has rolled out its first TVC. The film has been conceptualised by the in-house team at Fynd and Veda Productions and was first rolled out on digital.
The film shows a girl and a boy meet at a cafe. Through their eccentric conversation it is revealed that the duo are meeting after two months. The girl has her boyfriend along. The friend tells him that while it may seem weird because they haven't met, he knows all about him thanks to his conversations with the girl. He lists his likes and dislikes much to the surprise of the boy. As the film goes on, it is revealed that the girl has a new boyfriend and the likes being listed are of the previous one. The voice over says 'in two months everything can go out of fashion, from a boyfriend to fashion style'.
Fynd has associated with DCMN, a Berlin-based media agency to capture the RoI on the campaign.
Harsh Shah, co-founder, Fynd, said, “We are extremely delighted to have rolled out our first TVC for viewers. As a medium, television is one of the best ways to traverse the length and breadth of the country. We are keen to reach out to a larger set of people and make them aware of our key proposition. We are sure that our association with an international data-driven media agency like DCMN will enable us to stay focused on our KPIs and will help us to soar in a sustainable fashion.”