BBDO India has appointed Debjoyti Dutta as EVP for its Mumbai office and chief integration officer. Dutta's mandate includes multinational accounts and business growth.
Dutta moves from Creativeland Asia where he was branch head for the Mumbai office.
In a career spanning 15 years he has also worked with Leo Burnett, Chosen (Indonesia), Publicis Ambience and Ogilvy & Mather.
Jean-Paul Burge, chairman and CEO, BBDO Asia, said, “I met Deb some time ago and was impressed by his energy, broad experience, integrated thinking and client focused attitude. In Mumbai, we have one of the most creative agencies in the world; with Deb it will be even better.”
Ajai Jhala, CEO, BBDO India, said, "BBDO India's work not only drives brand growth through emotionally compelling work rooted in powerful social contexts, it also is a magnet to attract the best talent in the market. I am thrilled to have a person of Deb’s calibre on board. He will help us drive growth by creating greater integration opportunities across our clients and by being an evangelist of our work in the larger marketing community.”
Dutta said, “These are exciting times at BBDO India, and I'm thrilled to be a part of a team with the most effective and creatively awarded body of work in the country. In the next chapter of this success story, my focus will be on reintegrated growth and client partnership as orchestrators of category leading work on our brands.”