Building on their communication after the launch of the Jive, Bates141 has rolled out another campaign for the motorcycle brand under TVS. The TVC continues with the ‘no tension’ tag provided for the motorcycle in the previous TVC.
The TVC for the motorcycle, shows the role technology has played in our everyday life. It mentions how technology helps in the way we work and how we talk to people worldwide. It then says, now its time technology improves our riding style. The voiceover then introduces the TVS Jive and highlights the auto clutch feature with the intelligent shift mechanism which assists shifting gears in the bike. The film ends with shots of the bike passing through traffic with ease.
WATCH the TVC now
Commenting on the TVC, Sagar Mahabaleshwarkar, national creative director, Bates141, said, “With this TVC, the idea was to take the ‘No tension’ thought further. The auto-clutch technology provided in the Jive is path breaking and actually helps the user immensely. The previous TVC for the Jive was a more general one, with us talking about all the technological features of the bike, whereas this one takes it forward with us only talking about the automatic clutch feature.”
Agency: Bates 141 (Mumbai)
Regional executive creative director: Sonal Dabral
National creative director: Sagar Mahabaleshwarkar
Executive creative director: Sanjay Sipahimalani
Creative director: Runjhun Jain
Client servicing: Rakesh Varma and Anup P.
Agency producers: Tasneem Rajgara and Prakash Gawker
Production company: Bang Bang Films
Director: Alexander Paul
DOP: Kartik Vijay
Produced by: Roopak Saluja, Kirk Dias, Shivani Mehta and Susanne Porzelt
Assistant directors: Pierre Timmins and Tia Tejpal
Offline editor: Ernest D'Souza
Online editor: Niket sharma
Post production manager: Girish Kant Singh
Post production: Pixion (Mumbai)
Music: Mikey McCleary
Wardrobe: Sanjna Shah and Shrushti Donde