Raahil Chopra
Dec 22, 2010

Bates141 continues to portray the TVS Jive as the 'no tension' bike in its new TVC

WATCH the commercial here

Bates141 continues to portray the TVS Jive as the 'no tension' bike in its new TVC

Building on their communication after the launch of the Jive, Bates141 has rolled out another campaign for the motorcycle brand under TVS. The TVC continues with the ‘no tension’ tag provided for the motorcycle in the previous TVC.

The TVC for the motorcycle, shows the role technology has played in our everyday life. It mentions how technology helps in the way we work and how we talk to people worldwide. It then says, now its time technology improves our riding style. The voiceover then introduces the TVS Jive and highlights the auto clutch feature with the intelligent shift mechanism which assists shifting gears in the bike. The film ends with shots of the bike passing through traffic with ease.

WATCH the TVC now

Commenting on the TVC, Sagar Mahabaleshwarkar, national creative director, Bates141, said, “With this TVC, the idea was to take the ‘No tension’ thought further. The auto-clutch technology provided in the Jive is path breaking and actually helps the user immensely. The previous TVC for the Jive was a more general one, with us talking about all the technological features of the bike, whereas this one takes it forward with us only talking about the automatic clutch feature.”


Agency: Bates 141 (Mumbai)

Regional executive creative director: Sonal Dabral

National creative director: Sagar Mahabaleshwarkar

Executive creative director: Sanjay Sipahimalani  

Creative director: Runjhun Jain

Client servicing: Rakesh Varma and Anup P.

Agency producers: Tasneem Rajgara and Prakash Gawker

Production company: Bang Bang Films

Director: Alexander Paul

DOP: Kartik Vijay

Produced by: Roopak Saluja, Kirk Dias, Shivani Mehta and Susanne Porzelt

Assistant directors: Pierre Timmins and Tia Tejpal

Offline editor: Ernest D'Souza

Online editor: Niket sharma

Post production manager: Girish Kant Singh

Post production: Pixion (Mumbai)

Music: Mikey McCleary

Wardrobe: Sanjna Shah and Shrushti Donde

Campaign India