Bata India has appointed Sumit Kumar as VP, marketing & Customer Services of Bata India with effect from 2nd September 2013. Kumar will be responsible for driving growth and expansion of the market share in India.
Kumar was earlier associated with Marks & Spencer India as marketing head.
On his appointment, Kumar said “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”