Bata’s wedding ad puts guests in the spotlight—almost

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces weddings as a full-blown carnival where family and friends ‘Make their Way’ to celebrate together in style.

The new collection is specially designed keeping in mind the various wedding functions, for every wedding moment—from dancing the night away at the Sangeet to leading the Baraat with full energy or effortlessly juggling bridesmaid/groomsmen duties.

Commenting on the campaign, Deepika Deepti, head of marketing at Bata India, said, “We're celebrating the real style icons of every wedding—the fashionistas who bring the glamour, the guests who own the dance floor and keep the energy high through every ceremony.”

Designed to keep people moving through the whirlwind of wedding festivities, the latest footwear styles feature a line-up of ombre crystal and metallic heels, comfortable mules and elegant flats for women, alongside metallic sneakers from North Star for women to ace that fusion look and not compromise on comfort. For men, the collection offers timeless leather loafers, breezy open flats perfect for Haldi ceremonies, classic lace-ups, and traditional peshawaris that seamlessly blend heritage with contemporary flair.

Rooted in its legacy of quality and innovation, Bata’s latest Celebration Collection offers designs that cater to both fashion and function, ensuring that every step you take is as confident as it is comfortable and that too at wow pricing.

Campaign’s take: Weddings may be a spectacle of love, but Bata India’s latest campaign flips the script, spotlighting the true MVPs—the guests. The Make Their Way campaign is a lively nod to the friends and family who bring the party to life, rocking footwear that blends style with comfort through endless dance-offs and wedding duties.

With its Celebration Collection, Bata embraces every shaadi (wedding) moment, from the baraat’s high-energy footwork to the Sangeet’s glitzy glamour. The campaign, however, stops short of fully selling the wedding fantasy.

The setting feels more like a stylish house party than a grand Indian wedding—where are the decked-out dulhas (grooms) and dulhans (brides) the guests are supposedly competing with?

Is this a missed creative opportunity, or a deliberate attempt to make the footwear (and not the bridal finery) the real showstopper? Either way, Bata is betting on guests stepping up their wedding style game—and making their mark, dulha or not.