Broadcast Audience Research Council India (BARC) has announced the appointment Dolly Jha as chief - product and research.
Jha will be responsible for consumer research, audience measurement, media analytics, ROI measurement and innovation research.
She moves from Nielsen, where she was managing director.
Jha said, “I am excited to join BARC India as the chief of product and research. BARC today runs the largest audience measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the measurement further to meet the growing needs of stakeholders.”
Nakul Chopra, CEO, BARC India, said, “It is indeed wonderful that Dolly will join the BARC Leadership Team. As the chief of product and research – she will expectedly bring immense value to our eco-system, both from the perspective of working back from our output, to improve input quality and, over time in helping build value added services that will benefit all our subscribers. Both these vital functions are new capabilities that we seek to add to BARC – given her vast experience, I cannot think of a leader more suited to this role. In her stint at Nielsen, Dolly has already deep exposure and understanding of what BARC does – I am confident that this will augur for an extremely fulfilling partnership. I warmly welcome her and look forward to working closely with her.”
In a career spanning over 29 years, she has also worked with ITC and Kantar, among others.
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