Leading online financial services marketplace, BankBazaar.com has appointed marketing veteran Aparna Mahesh as its CMO. Based out of Bangalore, she will lead the company's marketing strategies, to drive the next phase of growth at BankBazaar.
In a career spanning close to two decades, she has been involved with building successful brands across industries, both nationally and internationally. She joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed brand marketing at Quikr.com.
Adhil Shetty, co-founder and CEO, BankBazaar.com, said, "Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively, and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”
Predominantly a digital player, BankBazaar has made a mark with its digital ad campaigns. Of late, there has been a shift in BankBazaar’s marketing strategies, with the brand’s return to the television medium after more than 30 months, to reach more users in a rapidly growing financial services market in the country. With Mahesh at the helm, the brand plans to experiment on a much bigger canvas than ever before.
Aparna Mahesh, CMO, BankBazaar.com said, “Fintech is a sector that is seeing tectonic changes, thanks to the push towards digitization and a long overdue improvement in financial literacy among customers. Like in every other sector, the need for digital, reliable, and instant solutions has made innovation absolutely critical.”