Campaign India Team
Apr 19, 2013

B.A.G. Network launches ‘E Newspaper of India’

Billed as ‘country’s first digital e-paper’, it will have three editions each day

B.A.G. Network launches ‘E Newspaper of India’

B.A.G. Network has launched an e-paper ‘enewspaperofindia.com’. Billed as the ‘country’s first digital e-paper’, it was unveiled by cricketer Sachin Tendulkar, Union Information Technology Minister Kapil Sibal and Union Information and Broadcasting Minister Manish Tewari in New Delhi on Thursday.

The e-paper will have three editions each day - at 12.30 am, 1 pm and 7.30 pm.

Speaking at the launch, Anurradha Prasad, editor-in-chief of the paper, and chairperson, B.A.G. Network, said, “There was an urgent need for an e-newspaper in the country because 2013 marked the beginning of golden era for internet users in the country. The present 150 million internet users in the country are set to double to a whopping 300 million in just one year.”

She said that in the digital era, time is of essence. “Newspaper reading should not be akin to finding a needle in the haystack. E Newspaper of India will ensure that it brings you only those news items that are of big importance. We value your time. Therefore, we don’t want you to read news that is of little consequence. E newspaper of India sifts the big news from a mountain of news stories,” she added.

Kapil Sibal stated, “Digital is the future. In the coming time people will choose digital over print. Hence this initiative will be welcomed in the country.”

enewspaperofIndia.com quoted Manish Tewari as saying, “Unlike the web and the television, an e-newspaper provides you with some depth.”

Source:
Campaign India

Related Articles

Just Published

22 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

23 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.